Insurance Agents Advertising in Scranton, PA

Why Scranton for Insurance?

• High homeownership rate (56.1%) — more potential customers who own their property
• Family-rich market — target ZIP codes with the highest concentrations of households with children

The Challenge for Insurance in Scranton

• Insurance ads reach renters who need minimal coverage and have low lifetime value
• No way to identify family-dense areas where bundled policies are most valuable
• Broad geo-targeting captures ZIP codes with low homeownership and asset levels

How AdLift Engine Helps

• Homeownership rate filters to find ZIP codes with insurable property assets
• Households-with-children data to target families for life and health insurance
• Home value data to estimate coverage needs and premium potential
• Export to Google Ads and Meta Ads for local insurance agency campaigns

Insurance Targeting in Other Cities